FREE SHOPIFY SEGMENTATION WORKBOOK
Your Store Has 100+ Customer Segments. You're Probably Emailing Five.
This is the workbook I use to find every segment in a Shopify store, decide which ones to turn on first, and build them in Omnisend or Klaviyo.
873 ready-to-build segments. Free.
Most Stores Send the Same Email to Everyone
VIPs, one-time buyers, discount shoppers and people who haven't ordered in six months all get the same campaign. The data to split them is already in Shopify. Most brands never set it up because working out who to group, what to offer and how often to send takes too long.
The workbook does that part for you.
Every Segment Sits in One of Five Tiers
1Revenue Protectors
Keep your VIP and repeat buyers spending. Turn these on first.
2Growth Accelerators
Cross-sell, upsell and bigger orders.
3Reactivation Engine
Win back lapsed customers before they are gone for good.
4New Customer Activation
Turn subscribers and first-time buyers into repeat buyers.
5Brand Builders
Community, education and content, with no sales push.
What's Inside
- 873 segments, each with a priority score from 0 to 100 so you know what to build first
- Copy-paste filter logic for Omnisend and Klaviyo
- A recommended offer and send frequency for every segment
- 14 do-no-harm rules that remove segments you should never email
- A 90-day activation calendar
- Subject line bank, email frameworks and AI prompts
- Examples for food, apparel, beauty, supplements and home brands
WHAT
FORMAT
WHO
PRICE
Built From Real Numbers at Fresh Chile Co.
Who Built It
Chris Lang
Over $50M in revenue across brands he has built, $35M on Shopify. Co-Founder at Fresh Chile with about 1 million email subscribers.
It's yours.
Download the workbook below. Start with the Brand Configuration tab, then sort the Master Segment Library by Priority Score.
Want us to find the segments your store is missing? Get a free email audit.